My mother opened her tax office the year I was born. At the time it was not considered “proper” for a professional to advertise, at least that’s the way she told the story. The story goes on that she didn’t have much work so she went to other accountants and asked for work. If the other accountant couldn’t pay her for doing work she’d do it for free. She’d go around and collect all these big ledgers and then sit in the window of her office with this big pile of books doing work like she was a very successful accountant. That helped her build a very successful practice. A very simple, yet successful, idea because she had two ingredients activity and an audience. Her office was on a street where there were a lot of people walking by and it was next door to the local bakery where all the local shop owners gathered in the morning for coffee. This gave her a great audience. Working on the ledgers was activity when people looked in her window they always saw her working. She must be successful right.
Sixty years later not much changed. I am finding LinkedIn to be very much the same. On LinkedIn no one is going to notice you if you don’t create some activity. If you create activity you still need an audience. Making lots of connections, gaining an audience is what this blog is about. Make lots of connections and gain an audience. Get more connections and stir in a little activity you will be surprised at what starts cooking.
If you believe this tip or any tips in this blog will contribute to the success of your LinkedIn experience, I hope you will give me just a few minutes of your time to help with my success and share my LinkedIn profile with some of your connections. Please read the “If My Tips Help You, Please Help Me” section of the blog to find out how to help me. You will find this section next to where it says home at the bottom of the picture on this page. By following this suggestion it will help you with your network too.