Mostly just getting a kazillion connects. Didn’t really get too many people asking about taxes when I had 500 connects. I have about 4,000 now. When I got to about 1,000 I started spending a little time really trying to get connects. And then I started a blog. So when you make connects or post on a blog your network mostly hears about it. 99% miss it, maybe 99.99% but some people notice. There’s a post on the “LinkedIn Connection Secrets” blog. It is a true story about my mom building her business. I think it is the bridge. People get connected and see you doing things, you have a chance.
People using LI to market directly, they are missing the boat and I would be surprised if they were successful. There’s a couple and I don’t mean to bash anyone. But for example “mobile marketing” where they text cell phones or another one is “send out cards” probably both great concepts but when someone connects with me and then wants to immediately try to sell me their sending me coupons to my cell phone. Well maybe a great idea but their emails are getting deleted. They haven’t even come close to making me feel a need. If that same guy was really selling these things and started a blog showing what he texts and giving some results and he was connected to enough people he would find people calling him.
LinkedIn is a strange new world. When you think about advertising in the past it was a matter of sending out enough mailers or running enough newspaper ads eventually you would get seen. Run a newspaper ad and it goes out to 50,000 people if you run them, enough people will get to know you and the phone will ring (in the past). IMHO is that in todays world that is too expensive and newspapers are obsolete. But when your’re on the net or LI or blogging whatever it is, not running ads. Think of it like this. Suppose you have a house and are about to lose it in foreclosure, you’re worried about tax consequences, so you Google foreclosure, taxes, residence, something like that. If you see an ad for a tax business it gives you nothing, right, doesn’t help you at all. Suppose you come across a page where a tax nerd explains what happens. Well maybe you learn and nothing more. However some people will learn and think gee this is complicated this guy understands what he is doing I want him figuring it out for me. I think we have to have a new mindset when it comes to potential clients. There’s a lot of science about how many “touches” you need to convert a prospect to a client. I think it is 12 touches. If you try to send me 12 email advertisements you will be spam after 2 or 3. So you have to touch me without advertising until I see the need for you.
There’s my two cents. Just happened to be on my mind tonight.
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